Annual Giving
How Leadership Annual Giving Can Help Build an Integrated, Collaborative Fundraising Office
Annual giving and major giving teams traditionally experience a bit of friction over donors. Often, major gift officers want credit,…
Higher Ed Fundraising News (July 2018)
Even in the dog days of summer, the higher ed fundraising scene is bubbling with activity. Several institutions hit record-setting…
3 Strategies That Make You an Annual Giving Superstar
Annual giving teams don’t have much time, or money, to spare when they’re sending out annual giving appeals. Little wins add up—a donor…
7 Fascinating Fundraising Conferences For the Second Half of 2018
Winter and spring can seem like conference rush-hour season for higher ed advancement professionals. Unfortunately, these great industry events tend…
Is Day of Giving Really a Strong Fundraising Model for Higher Ed?
A successful day of giving makes the news: The 2018 Purdue Day of Giving brought in a record $37 million in 24 hours.…
Why ‘Generational Leaders’ Are Your Fundraising Secret Weapons
The higher-ed fundraising game is changing. Most gift officers treat their “evergreen” donors—those who consistently give year after year—to dinner…
What Fundraisers Can Learn From Direct Marketing
Direct marketing campaigns and high-performing fundraising appeals have more in common than you might think. At the heart of it,…
What Fundraisers Need to Know About Social Media
Social media platforms play an enormous role in the way people communicate, gather information, attend events, and make purchases. Many…
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