Annual giving and major giving teams traditionally experience a bit of friction over donors. Often, major gift officers want credit,…
Even in the dog days of summer, the higher ed fundraising scene is bubbling with activity. Several institutions hit record-setting…
Annual giving teams don’t have much time, or money, to spare when they’re sending out annual giving appeals. Little wins add up—a donor…
Winter and spring can seem like conference rush-hour season for higher ed advancement professionals. Unfortunately, these great industry events tend…
A successful day of giving makes the news: The 2018 Purdue Day of Giving brought in a record $37 million in 24 hours.…
The higher-ed fundraising game is changing. Most gift officers treat their “evergreen” donors—those who consistently give year after year—to dinner…
Direct marketing campaigns and high-performing fundraising appeals have more in common than you might think. At the heart of it,…
Social media platforms play an enormous role in the way people communicate, gather information, attend events, and make purchases. Many…
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