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Research-based fundraising tips, tricks, and trends.
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7 Fascinating Fundraising Conferences For the Second Half of 2018

Winter and spring can seem like conference rush-hour season for higher ed advancement professionals. Unfortunately, these great industry events tend to coincide with people’s busiest…
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Data management can optimize your fundraising

How Donor Data Management Can Optimize Your Fundraising

As every nonprofit professional knows, effective fundraising is key to the success of your organization. That said, there are several factors that contribute to a…
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interview panel and woman with resume

19 Business Insiders on Why Company Culture is Key to Managing Talent

Our research shows that in the world of higher ed fundraising, it can cost up to two times an employee’s annual salary to recruit, hire,…
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Is Day of Giving Really a Strong Fundraising Model for Higher Ed?

A successful day of giving makes the news: The 2018 Purdue Day of Giving brought in a record $37 million in 24 hours. When a high-profile giving day…
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Are You Doing Everything You Can to Ensure Gift Officer Success? (Infographic)

Managing and retaining talented gift officers is a tough task. The job has all the pressures of a traditional sales role but doesn't usually offer…
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Why ‘Generational Leaders’ Are Your Fundraising Secret Weapons

The higher-ed fundraising game is changing. Most gift officers treat their “evergreen” donors—those who consistently give year after year—to dinner once in a while and…
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Reeher Acquired by Blackbaud

St. Paul, MN (April 30, 2018) — Reeher, the market leader in fundraising performance management for higher education, announced today that it has been acquired…
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What Fundraisers Can Learn From Direct Marketing

Direct marketing campaigns and high-performing fundraising appeals have more in common than you might think. At the heart of it, you’re both trying to craft…
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