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Research-based fundraising tips, tricks, and trends.
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What Fundraisers Need to Know About Social Media

Social media platforms play an enormous role in the way people communicate, gather information, attend events, and make purchases. Many university fundraisers are wondering if…
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Using A/B Tests to Maximize the Impact of Your Annual Giving Appeals

Maximize Your Impact With A/B Tests.   Successful annual giving teams use many of the same techniques used by direct marketing campaigns. Running A/B tests…
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The 4 Stages of a Successful Ask For Major Gift Officers

Veteran gift officers turn donor visits into works of art. They know exactly how to structure a visit so that it ends with a successful…
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Optimize Gift Officer Productivity Before Making Your Next Hire

What to Consider Before Adding a New Gift Officer Are you considering adding another gift officer to your team? Doing so can help you increase…
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Increasing First-Time Visits by Adding More Gift Officers

Find Value in First-Time Visits What should you consider when deciding whether to add a new gift officer to the team?  We've talked about how…
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How to Organize a Gift Officer Training Program: A Q/A With Kevin Engel

Reeher asked Wheaton College’s Director of Development Kevin Engel how providing strong training opportunities for his staff impacts his fundraising teams’ ability to raise money.…
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Key Areas to Consider When Adding A Gift Officer: Finding Pipeline Prospects

When it comes time to build or expand a major giving team, leaders tend to wrestle with managerial questions such as, how many officers are…
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How to Assess Your Spending Using the Activity Based Cost Framework

Reeher uses a tool called the Activity Based Cost Framework to compare spending across three primary fundraising activity categories and an overhead category. This tool…
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