Research-based fundraising tips, tricks, and trends. Delivered weekly.
What Fundraisers Need to Know About Social Media
April 19, 2018
Social media platforms play an enormous role in the way people communicate, gather information, attend events, and make purchases. Many university fundraisers are wondering if…
Using A/B Tests to Maximize the Impact of Your Annual Giving Appeals
April 17, 2018
Maximize Your Impact With A/B Tests. Successful annual giving teams use many of the same techniques used by direct marketing campaigns. Running A/B tests…
How to Organize a Gift Officer Training Program: A Q/A With Kevin Engel
March 29, 2018
Reeher asked Wheaton College’s Director of Development Kevin Engel how providing strong training opportunities for his staff impacts his fundraising teams’ ability to raise money.…
How to Assess Your Spending Using the Activity Based Cost Framework
March 22, 2018
Reeher uses a tool called the Activity Based Cost Framework to compare spending across three primary fundraising activity categories and an overhead category. This tool…