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Top Donors Are Making Bigger Gifts Than Ever

Between 1987 and 2017, average commitments for top 100 donors have grown across most peer group segments, even adjusted for inflation. This is good news for advancement professionals who are looking for signs that their programs are healthy and growing.

Reeher took data from the 120+ Reeher Community institutions to track the average commitment size for top 100 donors across institution peer group, adjusted for inflation. While most peer group institutions saw improvements in their gift sizes over this 30-year period, national public institutions saw their gift size increase by a full 323%. In 1987, top 100 donors were giving this group of institutions an average of $187,920 per gift. In 2017, this number had ballooned to $794,701.

Institutions which see large increases in donation size are demonstrating that they are able to reach and influence alumni, parents, friends and corporate/foundation donors with a large capacity to give. Their major giving teams have created efficient and effective processes for identifying likely donors, developing relationships with them, and making asks that accurately reflect a donors’ capacity to give. Congratulations to all Reeher Community institutions who were able to increase their average gift size over this period.

Understanding the capacity and likelihood of your constituents to donate, is an important step to successfully developing a relationship with them. The Reeher Platform helps present your data in actionable ways that influence strategy and help you raise more money and spend less doing it.

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