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Who Are Your EGOTs?

Award season in the entertainment industry in in full swing. It’s a time of year when the best of the best vie for the coveted Grammy Award or Oscar. There is also an elite group of entertainers who have won all four of the major American entertainment awards (Emmy, Grammy, Oscar, and Tony) coined fondly as EGOTs – an acronym for the first letter of each award. This group has proven to be the most talented and versatile in their trade and many other entertainers strive to reach such a distinction.

So what does this have to do with advancement and higher education fundraising? It helps prove the point that advancement leaders need to find their EGOTs – or the best of the best – within their gift officer pool and then make sure that they keep them around, so they can keep winning for your team.

Who are your elites? Reeher has taken a decade of gift officer data to help profile these top performers. The EGOTs identified and analyzed from institutions in the Reeher Community are:

      • Almost 2 times more productive in average commitments. (EGOTs achieved $2.6MM Average compared to $1.4MM Average with non-EGOTS)
      • Above the median when compared to other officers in the number of visits and the number of proposals that are greater than $25k
      • In their late 30’s and have stayed at their current position for an average of 4.9 year

From our in-depth analysis, Reeher has also noticed that performance can be grouped into for types of profiles depending on how the gift officer ranks in productivity and tenure. We also noticed that profiles tend to show up early in the job. Once identified, different actions are recommended for the gift officer managers. These actions can develop the officer’s potential and can also improve the yield from the prospects that would be assigned to this officer.

If you would like to learn more about this research and ways you can best find and keep your best gift officers, please reach out to us at


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