Blog

January 2018

Why It Makes Sense to Actively Manage Volunteer Fundraisers’ Portfolios  

Why It Makes Sense to Actively Manage Volunteer Fundraisers’ Portfolios Volunteers are more productive and effective fundraisers when they are being actively managed. Clear, organized, and proactive management approaches can transform a volunteer program’s ability to raise money.   Here’s what you should master to help volunteers

January 2018

Bluebird Gifts – They Come When You Least Expect it and From Unexpected Places

Bluebird Gifts – They Come When You Least Expect it and From Unexpected Places By Amy Baker, Senior Marketing Manager at Reeher Reeher has spent years analyzing types of donors who give to higher education institutions. We have even grouped

January 2018

4 Markers of a Potential Planned Gift Donor

4 Markers of a Potential Planned Gift Donor For an institution on the receiving end, a planned gift can sometimes seem anything but planned. Often these generous gifts arrive out of the blue. If you could identify which prospects are

January 2018

How to Streamline Your Major Gifts Portfolio in 5 Steps

5 Steps to a Streamlined Major Gifts Portfolio The average officer’s major gifts portfolio size has ballooned. Industry standard is to give each gift officer around 150 prospects, but our research shows that the actual number can be up to 30% higher. Larger portfolios do not necessarily

January 2018

Fundraising More With Less

Fundraising More With Less With tight budgets, and in many cases, tuition not covering operating costs, institutions have to rely on sound fundraising to make ends meet. Often when institutions are forced to do more with less they resort to lowering

January 2018

December 2017

How Fundraisers Can Use Alumni Life Stage to Guide Their Interaction

How Fundraisers Can Use Alumni Life Stage to Guide Their Interaction Current Engagement Strategies Aren’t Working Understanding the life stage of your alumni helps you engage with them correctly. When your message resonates with your constituents, you enjoy stronger fundraising

December 2017

Segmenting Your Constituents with an Eye Toward ROI

Segmenting Your Constituents with an Eye Toward ROI  Higher ed fundraisers are getting savvy about their outreach to potential donors. Fundraising teams are no longer using a one-size-fits-all approach to messaging. Instead, teams are using segmentation to make sure they can correctly

December 2017

Finding the Donors Who Will Provide the Best ROI

Finding the Donors Who Will Provide the Best ROI Are you trying to find donors and raise money with limited resources? Major gift fundraising has been rebounding post-recession. With the improved economy, donors are once again opening their wallets. However, recovery

December 2017

A Segmentation Strategy That Works for Higher Ed Fundraisers

A Segmentation Strategy That Works for Higher Ed Fundraisers Does your current segmentation strategy actually identify who is likely to donate and who is not? All too often, institutions base their segmentation strategies off past giving behaviors. Although many donors will go on to give again, simply noting that they have given before

December 2017

November 2017

Your Best Giving Day: Before, During & After  

Your Best Giving Day: Before, During & After Does your institution plan a day of giving? This fundraising strategy came of age at the same moment that fundraisers began reaching their constituents online. By now, it’s become mainstream and colleges

November 2017

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