Blog

April 2018

What Fundraisers Need to Know About Social Media

What Fundraisers Need to Know About Social Media   Social media platforms play an enormous role in the way people communicate, gather information, attend events, and make purchases. Many university fundraisers are wondering if the power of social media can help

April 2018

Using A/B Tests to Maximize the Impact of Your Annual Giving Appeals

Using A/B Tests to Maximize the Impact of Your Annual Giving Appeals Maximize Your Impact With A/B Tests.   Successful annual giving teams use many of the same techniques used by direct marketing campaigns. Running A/B tests on your appeals

April 2018

The 4 Stages of a Successful Ask For Major Gift Officers

The 4 Stages of a Successful Ask Veteran gift officers turn donor visits into works of art. They know exactly how to structure a visit so that it ends with a successful ask.  Great visits come from years of practice,

April 2018

Optimize Gift Officer Productivity Before Making Your Next Hire

Optimize Gift Officer Productivity Before Making Your Next Hire What to Consider Before Adding a New Gift Officer Are you considering adding another gift officer to your team? Doing so can help you increase first-time visits and cultivate your important Pipeline donors.

April 2018

Increasing First-Time Visits by Adding More Gift Officers

Increasing First-Time Visits by Adding More Gift Officers Find Value in First-Time Visits What should you consider when deciding whether to add a new gift officer to the team?  We’ve talked about how new officers can play an important role

April 2018

March 2018

How to Organize a Gift Officer Training Program: A Q/A With Kevin Engel

A Conversation with Kevin Engel, Director of Development, Wheaton College Reeher asked Wheaton College’s Director of Development Kevin Engel how providing strong training opportunities for his staff impacts his fundraising teams’ ability to raise money. Our conversation highlighted the importance

March 2018

Key Areas to Consider When Adding A Gift Officer: Finding Pipeline Prospects

Key Areas to Consider When Adding A Gift Officer: Finding Pipeline Prospects When it comes time to build or expand a major giving team, leaders tend to wrestle with managerial questions such as, how many officers are enough? When does

March 2018

How to Assess Your Spending Using the Activity Based Cost Framework

How to Assess Your Spending Using the Activity Based Cost Framework Reeher uses a tool called the Activity Based Cost Framework to compare spending across three primary fundraising activity categories and an overhead category. This tool is designed to present

March 2018

Management Strategies to Help You Develop Pipeline Donors

Management Strategies to Help You Develop Pipeline Donors Spending wisely on your Pipeline donors is one of the most important things you can do for the long-term health of your major gifts program. As you’re adjusting your spending to prioritize the development

March 2018

Energize Your Annual Giving Program with a Person-to-Person Fundraising Strategy  

Energize Your Annual Giving Program with a Person-to-Person Fundraising Strategy Annual giving teams are under pressure. The numbers show that teams are squeezing more money from fewer donors than they ever have before.   Among Reeher Community institutions:  Donors are down 1.4%   Retention rate

March 2018

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