Research & White Papers

As the Reeher Platform’s shared management system for higher education advancement grows, more insight from the Reeher Community helps leaders solve today’s most pressing challenges in fundraising. Our research and white papers give a sample of the insight provided at Reeher customer events, and demonstrate the value in having a peer community using this shared management system.

Reeher White Papers – Actionable Insight for Advancement Leaders

Please feel free to download these white papers, and let us know if you have any questions.

Reeher White Paper:

Knowing Who Your Friends Are – Applying Alumni Behavior to Improve Fundraising Performance

This Reeher white paper examines three key models that embrace the concept of “lifetime value” of constituents:

  1. Determine the relative level of financial affinity to your institution based on behavior
  2. Wealth and affinity
  3. Operational and cost implications of different levels of wealth and affinity

To learn more about how behavioral segmentation can help strengthen your annual fund and increase your return on investment, and how to identify and focus on your most high-potential prospects for major giving, download this white paper.

Reeher White Paper:

Balancing Act: The Link Between Fundraising Spending and Results

When making decisions about where to invest to improve your major giving results, thinking about gift sources is the best place to start.

This white paper explores the three main donor sources producing major gifts, along with factors to increase each group’s likelihood to give:

  1. Bluebirds: Gifts that appear without prospect research identification or courtship from a gift officer
  2. Pipeline: Prospects identified by detailed research and assigned to gift officers
  3. Evergreen: Major donors who make repeated, predictable commitments

Knowing where to invest to improve your chances of getting donations from each of these groups enables you to make confident decisions that will lead to improved results.

Reeher White Paper:

Increasing Alumni Engagement and Donations at Every Stage of Life

Alumni participation continues to decline. Despite limited resources, however, institutions continue to put a significant fundraising emphasis on young alumni – often to disappointing results.

Alumni interest and emotional readiness to give back evolve as people travel through different stages of life. Getting to know alumni of all ages and understanding their needs is the key to improving engagement and increasing donations.

By segmenting prospects according to life stage, this white paper shows how you can:

  1. Achieve better results from outreach tactics and channels
  2. Improve campaign ROI and extend your budget
  3. Drive higher levels of affinity